RGB days on 591 - Seeing red

May 01, 2010

RGB days on 591 - Seeing red

Infrared radiation is used for healing purposes due to its warming and pleasant effect. The general effect of red is stimulating and appetizing. Mere perception of red color enhances the human metabolism by 13,4 % (source: Theroux 1998). It is the favourite color of children. On the other side aggression and violence can be triggered of by red color. Barnett Newman’s huge red canvasses were attacked and damaged by the viewers. Spanish bullfighters bait the bulls with red cloth - unnecessarily though - bulls are color-blind and would react to any color whatsoever. The important factor is the mere movement of the bullfighter. Red is the color of emotional outbursts: Shame or anger colors our face red. Losing control lets one "see red".

Red traffic lights and brake lights announce danger. Animals use red color to recognize its own kind, to announce the mating season or to issue a warning. Red in advertising is used to evoke erotic feelings (red lips, red cars, etc.).