Mainx24 by Wallace Rollins
 Mainx24 is a 24-hour long festival celebrating Main Street and the surrounding Southside,
 held the first Saturday in December since 2007. The project has been a 
way to celebrate and showcase the burgeoning Southside. Mainx24 is 
organized completely by residents, merchants, and friends of the 
Southside community.
 Behind Mainx24 is an audacious dream: make Chattanooga a 24-hour city. 
The annual event features programming all day long, from parades to 
music to poetry readings to chilli cook-offs. In the past, we’ve 
partnered with the Chattanooga Times Free Press to host a photography 
competition, and local schools participate in planning and 
implementation.
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all photos by Wallace Rollins 
 













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